Running a business takes a lot of work, and you do all that you can to make sure that your efforts yield the best results. However, if you’re working hard but not making the most of the work you’re doing, you could be missing out on a lot of opportunities and expending a lot of unnecessary energy. This can apply to any aspect of your work, whether it be as simple as the way you manage your time or as big as the way that you work on and run individual marketing campaigns on platforms such as Instagram.
While there are a number of ways that you can market and build your brand off social media, it’s also one of the biggest ways that businesses can get their name out there. If you’re not making the most of your efforts and optimizing your marketing campaigns, even the best Instagram tools and other social media marketing tools can’t help you. If you’re tired of putting in a lot of work when it comes to marketing on Instagram but aren’t happy with the results you’re seeing, then the following tips may be just what you need to optimize your Instagram marketing efforts.
Make Your Profile a Business Profile
If you haven’t already, making your profile a business profile instead of a personal profile is important. Instagram’s business accounts have access to analytics and promotion tools that make it possible to better optimize the posts that are put out and therefore the ROI.
Get the Right Tools
There are a number of top Instagram tools that you can use to help you make the most of your marketing efforts on Instagram. There are tools that can help you find the right hashtags to use, tools to help you add text to photos, tools to help you track engagement, and much more.
Include a Call to Action in Every Post
Although you might like to believe that people will comment on your post in which you ask a question or will go to your bio to find your website link if you post something for sale, sometimes they need an extra push. Including a call to action that clearly states what you want people to do—whether that be like and comment on the post or visit your website—will ensure that there’s no confusion and will get people doing what you want them to do more often.
Post Only High-Quality Images
Instagram is all about the visual; like it or not, people judge based on appearances. Including only high-quality images or videos in your post will help you cultivate a better opinion about your company with your followers. If you allow lower-quality images to go up, it can affect how your brand is viewed.
Don’t Just Go for the Highest Number of Followers
When it comes to followers, quantity is important, but it does not trump quality. You don’t want just anyone to follow you, you want followers who are interested in your industry and products or services, and you want followers who are going to interact with you and who are more likely to make purchases. To help, you can use tools like Magic Social that help you grow your Instagram audience with relevant followers who are really interested in what you do.
Plan Ahead of Time
If you’re just trying to come up with posts each day and aren’t thinking ahead, you aren’t making the most of your posts or your time. By planning ahead and creating and scheduling posts in advance, you can ensure that your posts are perfect and ready to go, and you can post them at the optimal times and on the best days.
Respond to Comments and Messages
More and more often, consumers are turning to social media as a customer service platform. They ask their questions, make comments about products, and offer their opinions in the comments section or via direct message. Even if you are getting comments and messages that don’t require customer service, responding to each will let your followers know that you are present and care about what they have to say.
Shake Up Your Post Type
Posting only promotional posts gets old fast. And posting the same type of image over and over does too. Shaking things up every time you post and sharing a video or a joke every few posts or sharing contests and giveaways instead of advertising your business every time will keep your followers interested and engaged, yielding better results.
What do you plan to change or start doing in order to make the most of your Instagram posts?